A streamlined, integrated approach to cross-channel marketing
Say hello to the latest in multi-channel marketing. Say hello to PostaLink.
Expanding on Polaris Direct‘s legacy of innovative thinking, PostaLink provides a full-service approach to direct marketing. An integrated solution that harnesses the combined power of online advertising and time-tested direct mail to maximize your marketing impact, PostaLink is designed to seamlessly track and improve the effectiveness of all your multi-channel marketing initiatives.
PostaLink bridges the gap between online and offline marketing like never before, allowing you to interact and engage with your target audience wherever they are—and on whatever channel they prefer.
Plus, PostaLink qualifies for two USPS mailing promotions in 2020—the Emerging & Advanced Technology promo and the Informed Delivery promo—which means you could save 2% on eligible postage.
Better marketing. Better results. That’s the PostaLink difference.
How It Works
PostaLink gives you the ability to easily combine direct mail with other channels that will supercharge your marketing. Use Enhanced Mail Tracking on its own, or pair it with Online and Social Media Ad Follow-Up and Call Tracking for the full omni-channel experience. Increase your impact further by adding SocialMatch or Informed Delivery to the mix. At the end of a campaign, effortlessly follow-up with leads through LEADMatch.
Enhanced Mail Tracking
Prepare for customer response and trigger perfectly timed follow-up campaigns by tracking when mail arrives in-home. Using a logic-based programming system and mail tracking barcode (IMb), PostaLink records predicted and actual delivery dates to individuals—so you’re always ready to connect.
Log in to your customized PostaLink portal any time to track the status of your mailing. Deliveries will be searchable by recipient’s name and displayed graphically through Google Maps.
Online and Social Media Ad Follow-Up
Never abandon a lead again. According to Google Analytics, 96% of interested prospects leave a website without making a purchase. Through our partnership with Google, ads that mimic the look and feel of your direct mail piece automatically follow prospects who visit your website but leave without converting, keeping leads warm until they are ready to buy.
Ads will also display on social media through the Facebook and Instagram ad networks, helping you to stay in front of leads even on newsfeeds!
Find out how many times your ads have been displayed and acted on with a simple click of the mouse.
With the number of Informed Delivery accounts growing daily, now is the time to take advantage of the ability to get on your customers’ radar before they even receive your mail piece. When users log on to their accounts, they will see a scan of your mail piece along with the ad, prompting them to visit your website.
Integrating Informed Delivery into your next campaign will not only create another touchpoint with your customers, but it will also create another opportunity to get them to your site where they may convert. And as a bonus, if you have opted in to the Online and Social Media Ad Follow-Up they’ll also start receiving the follow-up ads!
Another option to add a touchpoint to your campaign prior to mail piece delivery is SocialMatch. Recipients on your mail list will be matched to Facebook and Instagram accounts and targeted with your ads. This maximizes the value of your mail list while increasing the number of impressions to your customers.
Analyze campaign results by monitoring the inbound calls generated by your mailing. Calls made to a unique, campaign-specific phone number are recorded and tracked through call tracking software. Use this data to determine the effectiveness of different strategies and marketing messages.
Log in to your portal at any time to see how many calls your campaign is generating and listen to recorded incoming calls to check for quality.
Have you ever wanted to see which individuals from your mail list were the ones going to your website? How about finding out who visited even without receiving your mailing?
Now you can with this advanced measurement solution system. LEADMatch tracks and records anyone who visits your website during your campaign, making it easy to retarget your hottest leads!
Contact Information for Postalink
300 Technology Drive
Hooksett, NH 03106